Foot Locker teams up with Champion to bring Dignitas merchandise to Retail
The new collaboration is the first direct-to-consumer apparel collection celebrating multiple esports teams.
Foot Locker have announced their newest product collaboration with Champion Athleticwear and five top tier esports teams. The collection was designed to reflect each team’s dynamic DNA and heritage, and includes apparel ranging from jerseys, sweatshirts and T-shirts.
Alongside Dignitas, there are 4 other teams paving the way for esports; OpTic Gaming, Counter Logic Gaming, Renegades and Spacestation Gaming.
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Instore and online at https://www.champssports.com/
To launch the collection, limited quantities of the jerseys were released on NTWRK yesterday. Following NTWRK’s limited distribution, the Foot Locker family of brands – including Foot Locker, Champs Sports, Eastbay and Footaction – will launch the full assortment in select stores and online tomorrow, May 2.
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Instore and online at https://www.champssports.com/
To celebrate the collection, Champs Sports will host an exclusive in-store tournament at its Times Square Flagship on May 18. Fans will be able to purchase apparel from the Champion Athleticwear collection and have a chance to compete against their favorite gamers from each team. The competition will be streamed live on Twitch.
About Foot Locker, Inc.:
Foot Locker, Inc. (NYSE:FL) is a leading global retailer of athletically inspired shoes and apparel. Headquartered in
New York City, the company operates approximately 3,220 athletic retail stores in 27 countries, as well as
websites and mobile apps, under the brand names Foot Locker, Champs Sports, Eastbay, Kids Foot Locker,
Footaction, Lady Foot Locker, Runners Point, and Sidestep. With its various marketing channels and experiences
across North America, Europe, Asia, Australia, and New Zealand, the Company's purpose is to inspire and
empower youth culture around the world, by fueling a shared passion for self-expression and creating unrivaled
experiences at the heart of the sport and sneaker communities.
About Champion:
For 100 years, Champion Athleticwear has offered a full line of innovative athletic apparel for men and women
including activewear, sweats, tees, sports bras, team uniforms and accessories. Champion uses innovative design
and state-of-the-art product testing to ensure uncompromised quality and innovative apparel for its consumers.
Champion Athleticwear can be purchased at department stores, sporting goods, specialty retailers, and at
Champion.com. Champion is a brand of Hanesbrands Inc. (NYSE:HBI).
About Dignitas:
Dignitas is an international esports team with one of the most iconic and recognizable brands in the professional
gaming industry that fields teams in six of esports' largest and most popular games: Apex Legends,
Super Smash Bros. Melee, Rocket League, SMITE, Clash Royale and Counter-Strike: Global Offensive. Dignitas'
innovative and authentic brand position offers a premier opportunity for partners seeking a direct portal into the
gaming and esports market. Dignitas was originally formed in September 2003 with the merger of two Battlefield
1942 teams. In September 2016, Dignitas was acquired by the Philadelphia 76ers of the National Basketball
Association. Dignitas is a part of the Harris Blitzer Sports & Entertainment family of innovative and competitive
holdings owned by an investor group led by Managing Partners Josh Harris and David Blitzer, which also includes
the New Jersey Devils of the National Hockey League, and the Prudential Center, world-renowned arena in Newark, N.J.
