Director, Social Growth

Job Description


Job Title: Director, Social Growth

Department:  Marketing

Location: Los Angeles, CA

Reports to: SVP Marketing

Classification: Full Time, Exempt


About New Meta Entertainment and Dignitas:

New Meta Entertainment, Inc (“NME”) is a leading digital sports and entertainment company focused on the gaming industry.  NME is the parent company of Dignitas Esports, LLC (“Dignitas”), “Raidiant”, a women's gaming empowerment platform and “S-Tier”, which produces live broadcasts of esports and gaming events. Dignitas is one of the most storied and most recognized brand names in esports.  Formed in 2003, the team has gone on to produce thirty-five world champions and eighteen world championships. Dignitas is the renowned esports franchise with an ownership group led by Harris Blitzer Sports & Entertainment, which also owns the NBA’s Philadelphia 76ers and NHL’s New Jersey Devils.. Our other top investors are Fertitta Entertainment, owners of the Houston Rockets, and Delaware North, owners of the Boston Bruins.


New Meta Entertainment is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.


Job Description:

We’re looking for an experienced and accomplished Director, Social Growth to help acquire new fans across our social media platforms. This is a highly visible leadership position within our marketing team with specific goals and objectives tied to success. The ideal candidate loves to be challenged and thrives in a fast-paced environment. You will lead the charge in developing, launching, monitoring, and optimizing acquisition marketing efforts across multiple channels, including paid and earned campaigns. You'll oversee top-performing, high-profile channels with hundreds of thousands of users and be trusted with a monthly budget. The ideal candidate is exceptionally data-driven, seeks out creative ways to reach goals, and has a passion for growing.


Responsibilities:

  • Develop and implement platform-specific growth strategies to increase Dignitas’ presence across TikTok, Instagram, Facebook, Twitter, LinkedIn, Twitch and YT, as well as any emerging social media sites that allows us to continuously evolve and increases followers and drives engagement
  • Clearly identify growth and engagement goals for each platform
  • Develop and own data and analytics management and reporting across all social platforms, using data tools to inform decisions
  • Lead A/B testing and optimize posts as needed, including adjusting copy, images, publish times, social partnerships and streaming
  • Further develop existing marketing content strategy; discover and test new & emerging channels
  • Research & review audience targeting to discover opportunities to further optimize acquisition approaches
  • Track, analyze, and report on campaign performance, notable insights, and identify future opportunities
  • Execute and manage paid media campaigns across multiple platforms
  • Monitor and optimize campaigns on a regular basis to improve KPIs
  • Manage budgets across channels to drive strong ROI
  • Partner with content team to develop engaging creative assets
  • Collaborate with the web development team as needed to audit data flows, event & campaign tagging to ensure accurate reporting
  • Keep current on advertising platform updates, including best practices and emerging trends in the online paid media space

Skills and Experience:

  • Minimum 5-7 years hands-on experience in social media/performance marketing, including implementing & tracking campaigns across multiple platforms
  • You have a strong passion for and deep understanding of all social channels and audience growth tactics with validated experience of creative, and relatable storytelling through social media
  • Your proficiency with social analytics/measurement tools and ability to recognize the difference between data and meaningful insights is impressive!
  • Your in-depth understanding of social media platforms, established and emerging, across the globe helps us identify new brand opportunities.
  • Proven ability to adhere to budgets to meet business goals
  • High level of accuracy with sharp attention to detail
  • Excellent oral and written communication skills
  • Strong copywriting skills
  • Must be self-motivated and exceptionally organized
  • High level of initiative with the ability to follow through
  • Able to manage several projects simultaneously and prioritize effectively
  • Desire to be a part of an early-stage team and work with urgency and high attention to detail in a startup environment


Travel Requirements

Required travel would be rare (<10% time). Trips may require air travel and/or overnight stay for one or more nights.


Work Environment

This position generally requires that work be performed from the Dignitas Headquarters in Los Angeles, CA, but attendance at events taking place in the arena or offsite, including on weekends and/or holidays, may be required.


Compensation and Benefits

  • Competitive salary to commensurate with experience
  • Multiple health, dental & vision insurance plans to choose from with generous company subsidy
  • Employer-paid Life Insurance, Short-term Disability, and Long-term Disability policies
  • 401(k) match program
  • Unlimited paid time off policy
  • Over 10 company paid holidays a year

APPLY: Email your resume to jobs@dignitas.gg and include "Director, Social Growth" in the subject line.