15 Mar 21

News

Dignitas

Dignitas and HyperX renew and expand partnership

Dignitas to create new 'HyperX Cloud Comms' content series giving fans an exclusive behind-the-scenes look with each of Dignitas' pro teams

DIGNITAS AND HYPERX RENEW AND EXPAND PARTNERSHIP, CONTINUING AS THE ESPORTS ORGANIZATION’S OFFICIAL PERIPHERAL PARTNER

HYPERX, WHO FIRST PARTNERED WITH DIGNITAS IN 2013, WILL CONTINUE TO PROVIDE DIGNITAS’ WORLD CLASS ESPORTS ATHLETES AND CONTENT CREATORS WITH TOP OF THE LINE PERIPHERALS

DIGNITAS TO CREATE NEW ‘HYPERX CLOUD COMMS’ CONTENT SERIES GIVING FANS AN EXCLUSIVE BEHIND-THE-SCENES LOOK WITH EACH OF DIGNITAS’ PRO TEAMS


LOS ANGELES, CA – MARCH 15, 2021 – Dignitas, the esports vertical of New Meta Entertainment Inc. (NME), has today announced that HyperX, the gaming division of Kingston Technology Company, Inc., has renewed and extended its partnership with the storied esports organization. The renewed partnership is the continuation of HyperX and Dignitas’ relationship that dates back to 2013. HyperX will continue to be the official peripheral partner of Dignitas, including the organizations esports players and content creators.

Click to view the HyperX x Dignitas Announcement Video on Twitter

Through the partnership, HyperX and Dignitas will collaborate on exciting new content for Dignitas’ die-hard esports fans. HyperX Cloud Comms, a new and recurring content series, will bring Dignitas fans closer than ever before to their favorite players. Fans will hear each of Dignitas’ teams in-game communication, giving a behind-the-scenes look at the intense, emotional and sometimes comical voice comms during competitive matches. The first HyperX Cloud Comms video featured Dignitas’ League of Legends team, one of the most talked-about rosters in the LCS 2021 season, fielding the only all North American roster in the LCS.

As part of the launch of the official Dignitas website this month, the team’s professional players and content creators will compose HyperX branded tips and tricks articles, presenting an opportunity for gaming fans to learn from Dignitas’ best of the best. The Dignitas website, which dates back to 2003, is a destination for gamers to improve their gameplay, generating hundreds of thousands of views per month. The website will relaunch, with a modernized design, improved functionality and a plethora of new features including player profile pages, which through the HyperX partnership, will serve as a destination for fans to discover which HyperX products their favorite players and creators use for competition and streaming.

“HyperX is thrilled to extend our alliance with Dignitas as we work together to continue delivering exciting experiences and content for fans. We’re grateful for the continued partnership, supporting their endeavors to continue as one of the premier esports organizations in the world,” said Kitty Nguyen, Esports Sponsorships Specialist at HyperX. “With our exceptional products, HyperX has and will continue to help Dignitas’ roster of players and content creators perform at the highest levels.”

"With a dedication to performance as strong as ours, it's only natural to keep moving forward together." said John Spiher, Vice President of Partnerships at Dignitas. "HyperX continues to innovate and provide the tools we need to succeed at the highest level, and we look forward to continuing our partnership."

To enjoy upcoming HyperX related Dignitas content, fans can subscribe to YouTube.com/Dignitas and visit Dignitas.gg.


ABOUT HYPERX

HyperX is the gaming division of Kingston Technology Company, Inc., the world’s largest independent memory manufacturer, with the goal of providing gamers, PC builders, PC, console and mobile power users with high-performance components. For 18 years, the HyperX mission has been to develop gaming products for all types of gamers – high-speed memory, solid state drives, headsets, keyboards, mice, charging accessories for console players, USB flash drives, and mousepads – to the gaming community and beyond. The award-winning HyperX brand is known for consistently delivering products that deliver superior comfort, aesthetics, performance, and reliability. HyperX gear is the choice of celebrity ambassadors, pro gamers, tech enthusiasts, and over-clockers worldwide because it meets the most stringent product specifications and is built with best-in-class components. HyperX has shipped over 65 million memory modules, 10 million gaming headsets and one million keyboards worldwide.

Join the global #HyperXFamily at facebook.com/hyperxcommunity, learn how HyperX products can enhance your console experience and boost performance for both you and your PC, console or mobile device at hyperxgaming.com. Whatever your skill level, whatever genres you play, we embrace all gaming enthusiasts everywhere with our core belief — We’re All Gamers.


ABOUT NEW META ENTERTAINMENT, INC. & DIGNITAS

Since its formation in 2003, Dignitas has established itself as one of the most successful esports organizations in the world, amassing 18 World Championships across multiple gaming titles. In September 2016, Dignitas was acquired by the NBA’s Philadelphia 76ers of Harris Blitzer Sports & Entertainment (HBSE), a diverse, global portfolio of sports and entertainment franchises and properties that includes the Philadelphia 76ers (NBA), New Jersey Devils (NHL) and more. Dignitas is the esports organization within New Meta Entertainment, Inc. (NME), a new media sports and entertainment company founded in May 2019 by an investor group that includes HBSE, Susquehanna International Group and Delaware North, among others. Dignitas currently fields six teams in four of esports’ largest and most popular games: League of Legends, Counter-Strike: Global Offensive (men’s and women’s teams), VALORANT (men's and women's teams) and Rocket League. With content studios and player wellness facilities in Greater New York City and Los Angeles, and infrastructure in Europe and China, Dignitas is a global leader dedicated to esports athletes, digital influencers and entertainment game-changers.

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