HyperX Renews Nine-Year Relationship with Meta Entertainment (NME)
Dignitas As Official Peripheral Partner
Activities Expand to Include Raidiant Women in Gaming Platform and European and Latin American Markets
FOUNTAIN VALLEY, Calif. – April 15, 2022 – HyperX, the gaming division of HP, Inc., today announced an extended sponsorship and relationship with New Meta Entertainment, Inc (NME), the gaming and entertainment organization including esports vertical Dignitas and new women in gaming media platform Raidiant. Working together since 2013, HyperX has supported Dignitas esports players and content creators as their official peripheral partner and will continue that role under the extended agreement. Expanding the company’s initiatives to uplift women gamers, HyperX is also becoming theofficial peripheral partner of Raidiant, with notable focus on desktop microphones, supporting Raidiant’s content creator activations.
HyperX also signed Dignitas pro player Emmalee Garrido, known as "EMUHLEET", as the latest HyperX Hero. EMUHLEET joins a strong line-up of global sports ambassadors and esports influencers. As the newest member of the HyperX family, EMUHLEET joins the HyperX Heroes community and will participate in various marketing programs and activities in addition to receiving the HyperX Heroes treatment. As a member of the Raidiant community, she will work with HyperX to inspire, educate and spotlight women gamers to champion a stronger female-inspired community.
One of the pillars of the HyperX and Dignitas activities is the popular content series, “HyperX Voice Comms,” will resume production for 2022. The series pulls back the curtain for fans to gain a front seat experience of Dignitas team in-game communications during competitive matches. Featuring pop cultural and gaming memes with a spotlight on the personalities of Dignitas’ competitive teams and influential content creators, HyperX and Dignitas will also collectively continue their unique and quirky advertorial videos to showcase HyperX’s featured product lines. With content creators in Argentina, Austria, Brazil, Germany, Jordan, the Netherlands, Sweden, and the United Kingdom, Dignitas will highlight its diverse talent presence through HyperX-focused activations and broadcasts.
Showcasing the connection between quality peripheral products and gaming performance, Dignitas and HyperX will also continue to offer written guides on the Dignitas.gg website. Dating back to 2003, the Dignitas website has long been a destination for gamers to improve their gameplay, generating hundreds of thousands of views per month. These articles serve as a destination for fans to discover which HyperX products their favorite players and creators use for competition and streaming.
Raidiant, which launched in late 2021 as the women in gaming and esports platform of NME, will work with HyperX and Dignitas to collaborate on a Skateboarding Crossover Event involving all three brands at an on-site activation. The activation will include a women’s 'skate around,' 'play around' as well as competition opportunities, Instagram moments, and meet-and-greets to intersect the large women’s skate community and gaming community in the Los Angeles area.
“Working with Dignitas for over nine years, HyperX is proud to not only renew our sponsorship and add EMUHLEET to the HyperX family, but also work closely with Raidiant to help elevate women’s voices and activities in the gaming community,” said Stephanie Winkler, Director of Marketing, HyperX. “HyperX continues to bring great products to the gaming community and is committed to supporting a strong, healthy environment for all gamers.”
“For years HyperX has helped us set the standard for high-end performance through their products. As we have evolved as an organization, so has HyperX in continuing to push forward with innovation.” said John Spiher, Senior Vice President of Partnerships, New Meta Entertainment. “We are proud and honored to continue working alongside such a tenured brand and are related to expand these opportunities and resources toward the many women who interact with the Raidiant platform. Together, we will keep our eyes set on building a better future for esports.”
“To be named a HyperX Hero alongside many of gaming’s most inspirational and accomplished personalities is a true honor,” said Emmalee “EMUHLEET” Garrido. “As a nurse turned World Champion gamer, I’m genuinely passionate about combining my love for gaming with my life’s calling of serving others. Through the HyperX Heroes initiative, I’m striving to use this platform to inspire other gamers that wish to compete and gain the confidence to know that they belong in this industry.”
As a HyperX brand ambassador, EMUHLEET joins a line-up of internationally recognized talent including social influencer Bella Poarch, football player JuJu Smith-Schuster, basketball players Gordon Hayward and Ariel Powers, tennis player Daniil Medvedev, ice hockey player Filip Forsberg, international soccer player Dele Alli, professional race car driver Sage Karam, skateboarder Minna Stess, and more than 25 global streamers and influencers in the HyperX family.
For 19 years, HyperX’s mission has been to develop gaming solutions for every type of gamer and the company is consistently recognized for delivering products that provide superior comfort, aesthetics, performance, and reliability. Under the tagline of “WE’RE ALL GAMERS,” HyperX gaming headsets, keyboards, mice, USB microphones, and console accessories are the choice of everyday gamers as well as celebrity ambassadors, pro gamers, tech enthusiasts, and overclockers worldwide because they meet the most stringent product specifications and are built with best-in-class components. For more information, please go to www.hyperx.com.
HP Inc. creates technology that makes life better for everyone, everywhere. Through our product and service portfolio of personal systems, printers, and 3D printing solutions, we engineer experiences that amaze. More information about HP Inc. is available at http://www.hp.com.
About New Meta Entertainment, Inc. & Dignitas
Since its formation in 2003, Dignitas has established itself as one of the most successful esports organizations in the world, amassing 18 World Championships across multiple gaming titles. In September 2016, Dignitas was acquired by the NBA’s Philadelphia 76ers of Harris Blitzer Sports & Entertainment (HBSE), a diverse, global portfolio of sports and entertainment franchises and properties that includes the Philadelphia 76ers (NBA), New Jersey Devils (NHL) and more. Dignitas is the esports organization within New Meta Entertainment, Inc. (NME), a new media sports and entertainment company founded in May 2019 by an investor group that includes HBSE, Susquehanna International Group and Delaware North, among others. Dignitas currently fields teams in four of esports’ largest and most popular games: League of Legends, Counter-Strike: Global Offensive, VALORANT, and Rocket League. With content studios and player wellness facilities in Greater New York City and Los Angeles, and infrastructure in Europe, Dignitas is a global leader dedicated to esports athletes, digital influencers, and entertainment game-changers.
As the next stage of Dignitas’ women’s initiative, which launched in August of 2020, Raidiant will provide educational, social and competitive resources for women gamers with the intention to expand and learn from both fans and more developed industries like traditional sports, music and entertainment. This vertical has stemmed from Dignitas’ long-time commitment to women gamers, including being one of the first organizations to recruit women content creators in the early 2000’s and home to the multi-time Women’s World Champion CS:GO and VALORANT team. A neutral spotlight on all things women in gaming, esports, tech and pop culture. Radiant is an online community and events platform providing educational, social and competitive support for female gamers. We are aspiring to be the largest online hub for women who love gaming at every skill level. To learn more about Raidiant, visit YouTube.com/Raidiant, Twitter.com/RaidiantGG, Instagram.com/RaidiantGG, TikTok.com/@RaidiantGG and Raidiant.gg.