The 5 Dos and Don'ts of Content Creation: Insights from Aussie Antics
Aussie Antics shares some insights and tips about content creation!
In today’s world of social media, many people wonder how to become a successful content creator but are unsure of where to start. With the ever-changing social media landscape, every post holds the potential to captivate an audience and go viral, making it essential to navigate with purpose and strategy. Shaun "Aussie Antics" Cochrane, a renowned Fortnite competitive content creator who amassed a following of over 2.5 million followers across his social channels, knows a thing or two about navigating this landscape.
In his career, he has learned many valuable lessons and is revealing his insights for you in this article, sharing his top 5 dos and don’ts of content creation. So, let’s get ready to dive 'down undah' and uncover the secrets to social media success with Aussie's expert guidance!
The Dos
1. “Make content you’re passionate about.”
You can only succeed at content creation if you are truly passionate about what you make. Simply making content you see other people making is just a way to blend in with the crowd. Even if your area of interest is a small niche, there is an audience out there who will enjoy the content surrounding it. It just may take time for them to find you. When you share your authentic voice and passions in the content you create, your enthusiasm will shine through, having a deep impact on your audience.
2. “Have a plan and structure for how to develop your brand.”
Creating content is more about building a brand, which requires foresight and planning. It’s not as simple as recording a video and uploading it. How will people find your content? Can you leverage platforms like Reddit to direct people towards your content? Define your niche, establish your voice, and outline strategies for growth. A structured approach will guide your content creation journey and enhance your brand's visibility and impact.
3. “Try to find content no one else is making about a subject you care for.”
Differentiate yourself by exploring untapped content markets. Whether it's covering a niche topic or presenting a mainstream subject with a fresh perspective or style, try to bring something different to the table. Innovation and originality are key ingredients for standing out online. If you are unsure of what makes you different, think of your favorite content creators. What do they do that sets them apart? How can you apply the same principles to your content?
4. “Diversify the platforms you make content on.”
Identifying your target audience and understanding their preferred platforms is crucial. Instead of blanket-posting the same content everywhere, tailor your approach to each platform. For instance, create podcast episodes for YouTube and post shortform clips from the episodes on TikTok. This allows you to cross-promote your channels, guiding followers to explore your content across different platforms. By diversifying your posting strategy, you maximize your reach and will effectively engage with a wide range of audiences.
5. “Create a community that supports the content you make because you make it.”
Building a community around your content builds loyalty. Engage with your audience, listen to their feedback, and create a space where they feel valued and heard. This can include creating a Discord community for your followers. By having a forum to connect with them, you can gauge what interests them the most and build your content accordingly. Having a supportive community will enrich your creative journey and encourage you to keep working and building.
The Don'ts
1. “Don’t get into content for the money.”
Content creation should stem from passion and not monetary gain. While many creators are making a sizable living off of content creation, only a very small percentage of creators will reach that level of success. The ones that do didn’t start their content journey with money in mind. At the end of the day, you should be making content because you are passionate about it and enjoy doing so. Even if it never earns you a penny.
2. “Don't use numbers as the only way to measure the success of your content.”
While metrics provide valuable insights, they shouldn’t solely define the success of your content. After publishing a piece of content, ask yourself, did you enjoy making it? Did the people who did see the content resonate with it? Success isn't just about the numbers. Did you learn anything you can use to make your next piece better? Even if one of your posts doesn't perform to your expectations, you can learn lessons to apply to your future content and improve from there.
3. “Don’t limit your skills.”
Content creation is a journey that requires patience and continuous skill development. Don't be disheartened by slow progress; instead, view it as an opportunity to hone your craft and work on new skills. Each piece of content contributes to your growth as a creator, regardless of immediate results. Look back at some of your favorite creators' old content and see how far they have come. With hard work and determination, that can be you too.
4. “You don’t have to be a content creator.”
Content creation is not for everyone, however, there's a wide range of roles within social media and content creation to explore. Look at Sypher PK’s “Oni Studios”, for instance. From thumbnail designers to UEFN map developers, Oni Studios is packed with talented individuals who love content creation. Being part of a team or supporting other creators can provide rewarding creative opportunities while sidestepping some of the hurdles of going solo in content creation.
5. “Don’t take every piece of advice you receive.”
When you start on your content creation journey, many people will be quick to give you advice. While some of it may be valuable, not all advice fits every creator's journey and blindly adhering to it can stifle your creativity and growth. It’s important to trust your instincts and judgment above all. Reflect on the advice received, consider its relevance to your content, and trust your intuition when making decisions.
In conclusion, Aussie Antics' top dos and don’ts of content creation offer a clear roadmap for aspiring creators. Focus on what you love, plan well, and connect with your audience. Avoid common mistakes, and always keep learning. With these tips, you can confidently build your presence online and enjoy the journey of content creation.
To stay connected with Aussie, follow him on Twitter. And if you'd like to connect with me, feel free to drop me a follow there too.
