Hey everyone, Maleok here with the next installment of our Content Creator Spotlight series. This time I caught up with the master of satire himself, Professor Milk. This talented man has been active on YouTube for nearly 6 months now and has found huge success with his funny and unconventional guides. With a unique narration technique and clean pop up text, his educational comedy style videos will have you inspired to play League of Legends and rolling on the floor laughing at the same time. I caught up with him to ask about his success on YouTube and to shed a little light on the character of Professor Milk.

How long have you been active on YouTube thus far, and why did you choose it as your medium?

Prof. Milk: Well it took me awhile to figure out what medium I wanted my videos on. Ideally I wanted a medium where I could easily talk shit about and make fun of people. So my earlier videos were songs, but it didn't have the same vibe as it does now so I don't count back then as being when I started. I made one back in the day that got pretty popular but then I stopped for months and months. I really started to get active with the guides about 5 months ago.

Why is League of Legends your game of choice?

Prof. Milk: I don't think it's anyone's game of choice. It usually just latches on to your soul and picks at you until you give up. I started playing around the end of season 2 and I think, it's honestly not as bad as it sounds, it's peer pressure that gets everyone into the game. Someone will play it, get addicted, then come to you and say, "Hey dude you should try this game.". You think that you don't want to play a stupid MOBA, whatever that is, then you try it once, and three years later here we are. I don't want to make it sound negative but it is almost exactly like peer pressuring someone into doing drugs. It's like hilariously close. I'm not trying to make it sound terrible or anything but that's how it works.

You are one of the newest League of Legends success stories recognized by the vast majority of content creators, what do you think about that?

Prof. Milk: I mean it's not a success story if you make like one video every month. I mean I don't even consider myself a YouTuber. That's mainly because all these YouTubers who do, say the lets play style, have videos out every day. I would be in the education grouping where the content is more of a structured thing. Which is why I think people enjoy the videos, because they are in a format they are not used to. It's an educational format but it is satire. That's honestly why I think they got so popular but I don't think it's a success story. Once I start making videos once a week, then that will feel more like "success".

We have see you play a lot of different roles, do you have a favorite and why?

Prof. Milk: I play a lot of ADC. It's because I used to play a lot of support, back in the day when Nunu support was a thing you would play. I just loved to play Nunu support regardless of the ADC and regardless of the matchup. I would build full AP and just throw snowballs at people. When you would win trades because it lowers the attack speed hilariously so. What made me switch to ADC was when me and my friends started to play ranked 5's and the ADC would always bitch and moan about how hard their role was. I would shit talk them and I finally thought, "You know what I can do this.". In the beginning I would play a lot of Miss Fortune and Twitch and I was just killin' it. I don't know why it was so fun, I think just getting creeps was just so satisfying for me. When Riot added the little sound effect when you get CS the coin sound, that made me go crazy. Overall I think I like ADC because I just like farming.

Do you feel that you get something personally out of content creation?

Prof. Milk: The satisfaction comes from when people realize what the actual message is. When people realize that these videos aren't really about the guide or the trollness. It's really just about thinking of the game in a different way. When people go, "Oh this is funny! This is an interesting way to look at the game.", that is what I get out of it all. So many people are so hard set on copying the pros, fun should come before anything else. I live for the comments that say, "This is so much fun, I tried the build and had so much fun!". That is the satisfaction I get out of making these videos.

How far from your real personality is Professor Milk?

Prof. Milk: People watch my stream and comment on how my voice sounds so different, I get that a lot. I do voiceover work, that's what I did full time before YouTube. I did narration work. So I basically gutted one of the closets in my house and built a recording studio in my house. The microphone is a professional grade microphone that would be used in the industry. So the voice itself is more energized, articulate, and phrases are more drawn out. The personality itself, I mean that's just the way I act. I like to pretend I'm smarter than everyone else even though I'm not. It's a very self aware and narcissistic thing that you would hear if you joined a skype call with me and my friends. So the character is not much of a stretch.

What is one problem or criticism you find with your content or creation process?

Prof. Milk: Come on I don't make mistakes! *laughs* Well you see my videos are 100% a trap. You watch the video and you get it's a joke because it's satire delivered in an educational format. So you get that i'm a troll and then people will share the video hoping that other people wont understand the humor so they feel smarter. So what happens is if I get comments that are negative like, "Aww this sucks this build is awful!", then I just chalk it up up to that person not getting it and people will reply calling them stupid. So it's a trap where the video can't be bad! *laughs* That is just the way they are written, if what's being said is not a joke then it's a fact. That is why the script takes me forever. If you don't get the joke, the underlying tone and the sarcasm, it's just a really weird guide. So if you watch it for a literal point of view everything is straight. So if there was a critique it's that when I try and tell jokes, since I'm not good at telling jokes and you won't find them in my video, I just say things. I just try and present it in such a genuine way that it makes people think, "Is this guy really joking?". I mean there are sometimes where I will say the wrong ability names and have ability scalings and numbers just straight up wrong. At the same time I will throw in really good advice every once in awhile that is really good champion based tips. People will see that and think that it's a really good tip but it's just covered in so much bullshit that they don't even know what to think anymore.

Out of all of your non-conventional builds, which one do you find the most fun and which do you find the most viable?

Prof. Milk: Both of those are my Kog'Maw build. It's: Blade of the Ruined King -> Runaan's -> Wit's End -> Last Whisper -> Void staff with attack speed boots. For runes you take Hybrid penetration reds and quints or attack speed reds and quints. The reason I like that one so much, especially in the tank meta, you can 100 to 0 tanks with that build. It's hilarious because the % health on his W is magic damage and the Wit's end is shredding their magic resist. Shredding their MR makes you do more % health along with BotRK. On top of all that Wit's end gives you MR to take less thornmail damage. ON top of all of that, Runaan's makes it AoE. If I am playing Kog'maw I will build that in ranked I'm not even trolling.

How much of the footage you show is staged and how much, if any, is real?

Prof. Milk: If any...What was my last video, Trundle? I think in that video I had two 4 second clips from actual games. *laughs* I used to use a lot of ingame footage and I would play the champion 10-15 times. Some people would ask me why I would use so much custom game footage, and I would do that just to piss people off. They want to see the build ingame, but I don't want to show them too much ingame so that they try it. For custom shots, the whole beginning of the video where I explain the abilities is custom shots, because it's hard to try and explain what someones Q does in a real game. So near the end of the video there is usually a real montage of footage if any.

Are you excited to continue on with YouTube, and do you think you will keep making content for a long time?

Prof. Milk: Yea, I am pretty excited to make YouTube videos because I have a lot of things that I want to do. I mean I will keep doing champion guides until I go crazy because I love those. It's also a good excuse to play the same champion over and over. For future projects I definitely want to do more. I want to keep making guides but with things less specific than champions like a general ADC, Top, Jungle, Support etc. I would also love to make an ARAM guide, I have a script for that pretty much done. Of course I would also want to make a guide for Twisted Treeline and Dominion. Fun fact about me, I actually have about 500 Dominion games played. Me and my buddy use it as a meeting time, because I have a guy who will talk stuff out with me and help with ideas. I could definitely make a pretty sweet Dominion guide. So for the future I would like to stick with League of Legends until maybe way down the road I may branch out to other games.

Being one of the newest League content creators, what advice would you give to people starting out?

Prof. Milk: See this is a question that I get asked sometimes and it tilts the shit out of me. So if you asked 95% of YouTubers this question, I guarantee that almost every person will give you this response, "You know getting into YouTube is pretty hard because the scene is so saturated. It's more based on luck and the people you know rather than the content you make.". I have no idea why they give that answer, the truth is that if you want to start as a YouTuber you need to have a super creative idea and execute it properly. You can't just release a video that is you talking with your friends because that is what everyone expects you to do. If I went to a YouTuber and said that I wanted to make League videos, they would tell me that speech about how the League scene is too saturated. That wasn't my idea though, making "League YouTube videos", I had a fleshed out idea and thought it all through. Before I made the first guide I knew the first 15 champions that I wanted to use, I have a notebook where I wrote everything down. I knew I wanted to use an educational format using satire to make it funny and that I wanted to interview pro players. The that tilts me about this question is that ANYONE can make videos, it's not hard to do, and some YouTubers make it out to be some mystical thing. You just have a creative idea, execute it properly, and you could be famous.

Finally is there anything you would like to tell your fans and people who may not have heard of you yet?

Prof. Milk: What to tell my fans...All twelve of them. *laughs* Well there have been people who have stuck around since I used to make songs and that is awesome that they stuck around. It's nice because I actually spend a good amount of time actually talking to people, and respond to everyone who messages me on facebook or twitch. It's nice that people understand what I am trying to do and the angle that I take. I appreciate that you guys deal with my horrible flow of progression with like one video every 2 months. People just go crazy on me because I will post a video and people will be like, "Aww nice I am gonna try this build, it's so awesome!", and then after three weeks with nothing people will just be like, Hello? Are you alive? Between every single video I have made people have messaged me asking if I quit YouTube. I mean as much as I could go on about it I just want to say thank you.

It was awesome to get to chat with Professor Milk! If his videos look like something you would enjoy please feel free to stop by his YouTube page here.

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