Game on for Mountain Dew with Sponsorship of Three Powerhouse Global Esports Teams
DEW increases gaming support with professional franchises Team Dignitas, Splyce and Team SK Gaming
PURCHASE, N.Y., June 6, 2017 - Mountain Dew® welcomed three global esports powerhouses – Team Dignitas, Splyce and Team SK Gaming – to its growing esports platform. These new partnerships will provide gamers around the globe with exclusive content and access to some of the best gamers and esports celebrities in the world via the Mountain Dew Twitch channel, www.twitch.tv/mtndew.
Team Dignitas is the renowned, international esports team owned and managed by the Philadelphia 76ers. Splyce is headquartered in the U.S. and partners with Delaware North and the Boston Bruins, and Team SK Gaming is based in Germany and is one of the oldest and largest esports teams in the world. Mountain Dew selected these teams for their innovative style, achievements and ultimately their embodiment of the DEW brand ethos.
“We are excited to expand our support of esports through these partnerships with three world-class teams,” says Manos Spanos, global senior marketing director, Mountain Dew. “Industry-first partnerships and authentic integrations that align with core Mountain Dew values and resonate with gamers and DEW Nation will continue to inspire us as a business.”
In 2016, Mountain Dew created the Mountain Dew League (MDL), a professional competitive gaming league designed with one purpose in mind: helping amateur gamers become pros. In partnership with ESL, the world's largest esports company, Mountain Dew and E-Sports Entertainment Association League (ESEA) provide amateur gaming teams the opportunity to qualify directly for a place in the ESL Counter-Strike: Global Offensive (CS:GO) Pro League.
Following its successful inaugural year, MDL is back for another season with more teams, one-of-a-kind content, training sessions and player spotlights – all designed to help players elevate their gaming skills. This season of the MDL can be viewed on Twitch, https://www.twitch.tv/esea, every Tuesday through Thursday.
Mountain Dew has been a major player in the gaming world since 2003, not only by introducing its signature Game Fuel flavor but by initiating partnerships with popular titles, systems and gaming platforms such as Twitch. Mountain Dew will continue to push boundaries and explore new territories in gaming to be able to provide casual, amateur and professional gamers with unique experiences, trainings and opportunities.