Hugo  ‘HugS’ Gonzalez Partners With New Belgium Brewing

13 Sep 19



Hugo ‘HugS’ Gonzalez Partners With New Belgium Brewing

Super Smash Bros. veteran Hugo “HugS” Gonzalez partners with New Belgium Brewing!

Our Super Smash Bros. veteran Hugo “HugS” Gonzalez has partnered with Fort Collins, Colorado-based brewery, New Belgium Brewing.

As a veteran of the competitive Super Smash Bros. Melee scene, HugS has been competing across the country since 2006. HugS was recruited to Dignitas in 2018 as a professional player. Most recently, HugS was crowned the champion of Dreamhack Dallas 2019. In August, Dignitas announced that HugS moved into our New Jersey-based influencer house to become a full-time content creator while also continuing to compete in tournaments.

In an effort to bring players and influencers individual partnerships to broaden their brand and generate more opportunities, Dignitas spearheaded the partnership between HugS and New Belgium Brewing. The opportunity was an organic transition from the our ‘Hug the Bar’ video series where HugS reviews his favorite beers at local breweries.

HugS shared his excitement about combining his love for gaming and beer. “As a person whose two biggest interests include gaming and craft beer, it's such a blessing to know that I can work with a team and brewing company that values both as much as I do."

Patrick Morgan, Community Manager for Voodoo Ranger IPA, added, “Video Games and relaxing with a beer has always been a mainstay at New Belgium Brewing ever since our first brewery WoW Instance and Raid Guild in 2004 and Shift Beers while playing Halo: Combat Evolved, 1v1, Pistols only…obviously. All of it continues to this day. Truly, we just want to have a drink and have fun playing with the passionate creative communities that we know and admire on a daily basis.”

HugS and New Belgium Brewing will team up to promote the brewery’s Voodoo Ranger brand through social and live streams. Additionally, HugS will be streaming from New Belgium’s main brewery in Fort Collins, Colorado on Tuesday, September 17 at While in Colorado, HugS will receive a VIP tour of the brewery while meeting with brewery employees to play Super Smash Bros. Melee, live stream and talk esports.

About Dignitas
Dignitas is an international esports organization with one of the most iconic and recognizable brands in the professional gaming industry that fields teams in six of esports' largest and most popular games: League of Legends, Super Smash Bros., Rocket League, SMITE, Clash Royale, and Counter-Strike: Global Offensive. Dignitas' innovative and authentic brand position offers a premier opportunity for partners seeking a direct portal into the gaming and esports market. Dignitas was originally formed in September 2003 with the merger of two Battlefield 1942 teams. In September 2016, Dignitas was acquired by the Philadelphia 76ers of the National Basketball Association, establishing Dignitas as one of the marquee, diverse, global properties within Harris Blitzer Sports & Entertainment. In June 2019, Dignitas merged with the Houston Rocket’s-owned and operated Clutch Gaming, to form a new, gaming-centric, media and entertainment company; as a result of the merger, Dignitas absorbed Clutch Gaming’s League of Legend’s LCS and Academy teams.

About New Belgium Brewery
New Belgium Brewing, makers of Voodoo Ranger IPA, is recognized as one of Outside Magazine’s Best Places to Work, one of the Wall Street Journal’s Best Small Businesses and tops Bicycling Magazine’s Best Companies for Cyclists. The 100% employee-owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, one of World Blu’s most democratic U.S. businesses, and a Certified B Corp. In addition to Voodoo Ranger IPA, New Belgium brews fourteen year-round beers: Voodoo Ranger Imperial IPA, Voodoo Ranger Juicy Haze IPA, Fat Tire Amber Ale, Fat Tire Belgian White, Citradelic Tangerine IPA, The Hemperor HPA, Sour Saison, Honey Orange Tripel, Dayblazer Easygoing Ale, 1554 Enlightened Dark Ale, Bohemian Pilsner, Abbey Belgian Style Ale, Trippel and a gluten-reduced beer, Glutiny Pale Ale. To learn more, visit or follow Voodoo Ranger on Instagram @VoodooRanger

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